Sell. These four letters have always been the basis of capitalism. From trading cotton for clay at the start of the Agricultural Revolution to trading coffee for tea during the Renaissance, selling has been the art that has defined ancient and modern commerce both. It’s no different in the 21st century. As the world becomes increasingly digital, our economy becomes deeply dependant on social media creators. This comes with an opportunity to monetise their work and connect with their audience!
Something Odanta can help with.
For those of you who may not be familiar, Odanta is a creator monetisation platform that allows them to sell access to a whole bunch of digital products directly to their top followers, and thus, foster a community around their content.
Now, you may be thinking, "Why should I use Odanta when there are so many other ways to monetise my work, such as ads or sponsorships?" Well, first and foremost, Odanta offers creators a sense of security. With traditional forms of monetisation, such as ads or sponsorships, a creator's income is often subject to the whims of algorithms or external factors such as a company's budget or policies. However, with Odanta, creators can count on a steady stream of income from their patrons. This enables them to focus on creating the content they love, rather than worrying about whether or not they'll be able to pay the bills.
Another benefit of Odanta is the flexibility it offers. Creators can either use it as a payment processing platform, a secondary content creation platform, or a membership platform. This enables creators to cater to their audience's interests and needs, while also providing a way to offer unique experiences that can't be found anywhere else. There are no rules other than those set by themselves. Complete autonomy.
Furthermore, Odanta offers creators a way to stay independent. With traditional forms of monetisation, creators often have to sacrifice creative control or their own personal brand in order to appease advertisers or sponsors. However, with Odanta, creators can maintain complete creative control over their content, and can continue to build their personal brand without any interference.
And for all the Gujarati’s in the crowd, it’s completely free to use. Most creator monetisation alternatives charge a commission in the range of 5% to 20% of a creator earnings. That is a steep amount considering creators are the one who create content, build a sales funnel amongst their followers and market their product across their own social media channels. It didn’t seem fair to charge them a fee, which is why creators on Odanta take back 100% of their total income.
But Odanta isn't just about the money. It's also about building a community, and that might be its biggest benefit. By allowing creators to interact with their followers on a more personal, exclusive level, Odanta enables them to create a loyal fanbase that is invested in their work. This, in turn, can lead to more engagement and exposure for the creator's content.
This can be especially important for creators who may feel isolated or disconnected from their audience, or who may struggle with imposter syndrome or self-doubt. Plus, the feedback and support from their followers can be incredibly valuable for creators, as it allows them to improve their work and tailor it to their audience's needs.
Hence, while there are certainly other ways to monetise content, Odanta offers a unique combination of benefits that can't be found elsewhere. It’s a made-in-India start-up focusing solely on the qualms of Indian creators.
So, do give us a try. Your followers (and your bank account) will thank you.