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The Allure of the Creator Economy blog image

The Allure of the Creator Economy

Written By Odanta HQ

May 2, 2023

  3 min read

Do you know what the true power of social media is? It’s not the reach or the brand collaborations. It lies in the fact that every person on the planet with a phone and an internet connection has the potential to become a superstar. It democratises fame.

 

Who is a creator?

 

A lot of people assume that if someone has a lot of followers, then they are a creator. False. A creator is someone who creates content and distributes it on the internet. A truck artist from Indore is a creator. A mom interested in making new dishes for her children is a creator. People like this sum up to India’s gigantic creator economy that stands at 80 million!


What is the Creator Economy?

 

It’s simple, isn’t it? People love buying things online. But since the options and avenues to do so are limitless, they need real people to help them navigate their way through. Almost 70% of young people trust creators over brands, which is why most of them endorse brands, making this an ₹800 crore industry in 2022! But that’s just a tiny part of a creator’s earnings.

 

YouTube shares its ad revenue with those whose streams hit the thousands. Substack and Ghost allow writers to sell newsletters. Master Class allows celebrities to earn from courses about their art. And most importantly, there are many platforms that allow creators to monetise their content on their own terms, without worrying about brands, algorithms or numbers.

 

Hey, wait. That’s what Odanta does!

 

Umm…what exactly does Odanta do?

 

Creators now have an alternative avenue of making money by linking their Odanta profile on their preferred social media app.

 

There are multiple ways through which you can earn:

 

 

 

 

But why would people pay for content that they can see for free? Only if it is exclusive, and provides them with some value. 

 

 

 

 

 

All of these features allow creators to focus on their work and leave all the boring stuff aka website hosting, payments integration, analytics, SEO etc. to us. We believe it will not only allow them to focus on producing great quality content but also bring them closer to the people that matter.

 

This is our vision for a peer-to-peer platform where real people make money. You in?

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